Build A Presentation Muscle podcast

We all start somewhere, and it can be painful to be a beginner, personal growth can be very (ahem) "character building." And I don't tell you this to scare you. In fact I tell you this to reassure you. No matter how you feel about where you are right now, if you apply...

So-called "vanity" metrics I see a lot of people refer to the idea of "vanity metrics." And while it's true that some statistics may be more meaningful than others, I think —especially for beginner content creators— we need to acknowledge all the wins and not just the...

This one's going to be a bit of a car crash, so please fasten your seatbelt securely. Hi, I'm John Lacey and this is Build A Presentation Muscle, the podcast about showcasing your expertise through content creation. Something's different My co-host seemed a little...

I saw a tweet during the week where someone was lamenting feeling like they should be on video, but not having "the skin" to do it yet. So I wanted to talk about that. Hi, I'm John Lacey, and this is Build A Presentation Muscle, the podcast about showcasing your...

When you first realise you want to showcase your expertise through content creation, you may wonder, "What should I talk about?" And it might seem like a daunting challenge at first, but I want to explore some starting points here today. Hi, I'm John Lacey and this is...

Content creators can be really self-conscious about repeating themselves. They'll say things like, "But I told people about this back in February 2018. I can't post it again." You can —and should— repeat yourself. But even more than that, you need to work smarter. And...

Back in episode 12, I spoke about how your message transcends any one medium or format. And I still think this is true. I don't want you silo yourself away in one medium or channel when your audience could be larger. But there's another truth I think we need to unpack...

Generative AI is gross to me. I have a visceral reaction to it. It makes my skin crawl. It causes my blood pressure to rise. Hi, I'm John Lacey and this is Build A Presentation Muscle. Using it for cynical purposes Some days I wish I could "agree to disagree" about...

When it comes to trends, do you follow them or do you buck them? And yes, I said 'buck' with a b, no explicit language for this podcast thank you very much. This is a subject we'll talk about it in more detail over on The Video and Livestreaming Show later in the...

You no doubt hear a lot about the importance of "consistency" when it comes content creation. And broadly speaking I think this is true. But there's a good chance you're much more intimately familiar with your own content than anyone in your audience. Building habits...

Build a presentation muscle Hi, I'm John Lacey and this is Build A Presentation Muscle. I want to talk you about that title —Build A Presentation Muscle— because some people have told me that it's kind of confusing. They don't know what it means. And some people have...

Do you signpost your content? Does your content leave clues? Can people find it? Can they search for it? Hi, I'm John Lacey and this is Build A Presentation Muscle. Signpost your content I think the average person doesn't appreciate how true it is that you need to...

It's been a wild couple of weeks in the world of social media, and it's probably too soon to understand what it all means, but I want to pull at a few threads. Hi, I'm John Lacey, and this is Build A Presentation Muscle. The beginning of the end? Twitter is… Honestly...

You're not for everyone. And that's okay. Hi, I'm John Lacey and this is Build A Presentation Muscle. I don't know about you, but I like spicy food. I recently order a bunch of my favourites —Sambal Olek, Preserved Chilli and Garlic, and a few different varieties of...

So much of this show is about capturing your voice in a figurative sense. It's about exploring who you are and what you need to express and refining your message. But I thought it might be useful to talk about capturing your voice in a literal sense through the wonder...

Last week was a weird week for me. I had taken time off from my day job to record podcast interviews. I was really hoping to get at least three recorded, maybe four. For various reasons only one happened and if you've subscribed to this podcast you may have already...

John: Hi, I'm John Lacey and this is Build a Presentation Muscle. Today I'm talking with Michelle J. Raymond, who's a global LinkedIn pages expert, the host of the LinkedIn B2B Good for Business Show, and the co-author of a couple of books, Business Gold and The...

I don't know about you, but I listen to an obscene number of podcasts. And I don't listen to comedians or works of fiction, I listen to podcasts about the things I'm interested in doing — content creation, YouTube, audio, video and the like. And the unintended...

If something is worth saying, it's worth repeating. Content Creators can be super self-conscious about repeating themselves. But the truth is your audience actually needs you to repeat your most important points. Hi, I'm John Lacey, and this is Build A Presentation...

As a content creator, you will get to see and hear yourself in ways you likely have never done before. This can be confronting. Any anxiety you have about how you look or sound can be immediately amplified, and if you're in a situation where you're editing your own...

The Power and Possibility of Content I was interviewed by Tanya Smith on Stream Like A Boss TV recently and she asked why I chose livestreaming over other options, like a podcast, for example. Well, spoiler alert: Even then I knew I had a podcast in me and it was...